Using a device's camera, the player designates six horizontal surfaces in reality as 'The Beach,' 'The Tall Building,' 'The Factory,' 'The Hospital,'Īnd 'The Hangar.' The physical locations do not need to match the landing description, however, and the surfaces for landing do not need to be exact or consistent. Helicopter Taxi, the first application released by Toca Boca, was a digital toy that integrated augmented reality effects. Toca Boca has released 46 digital toys that have been downloaded more than 400 million times around the world, making it the No. Toca Boca means 'Touch the mouth' in Spanish and comes from the fact that the player would touch the logo's colorful mouth to start the first games the company developed. Many have claimed that the Toca Boca games are demonic. Three-quarters of the users came from Toca Boca's most popular app, Toca Life World. Their monthly active users increased by 64% to over 70 million globally during the same period. Toca Boca saw significant growth in 2021, and Spin Master stated in its annual report that Digital Games, of which Toca Boca is a significant part, had a revenue of over US$ 174.8 million. In 2020, Fredrik Löving took over as Toca Boca's new CEO. In 2016, Bonnier sold Toca Boca to the Canadian toy and entertainment company Spin Master for SEK 263 million. Toca Boca’s apps has been downloaded more than 400 million times by users in over 238 markets ever since the first launch. The company launched its first app, Helicopter Taxi, in March 2011 and has since released nearly 50 more apps, making Toca Boca one of the largest app developers in the children's games market. Ovemar and Jeffery felt that there was a lack of good educational and playful touchscreen games for the youngest players. Toca Boca was founded in September 2010 by Swedes Emil Ovemar and Björn Jeffery, both of whom worked for the Bonnier Group. The studio is, since April 2016, owned by Spin Master and is based in Stockholm, Sweden. The games cannot be won or lost, nor do they have high scores or courses. Toca Boca's games are based on the idea that children should be able to understand them without adult instruction. Toca Boca is a Swedish video game developer focused on child-friendly applications for tablets and smartphones – the studio has more than 70 active million app users worldwide.

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